These traders from Europe were astonished to find a wealth of materials in Africa, chiefs adorning themselves in gold, beautiful textiles and many other goods.
In trade, they brought beads, often from Italy, Holland, and even Czechloslovakia.
Today, our traders still criss-cross the countries of Africa in search of the most beautiful goods, the most exquisite beads.
In South Africa, we apply our brand of creativity and ingenuity to make the beads into our unique African Trade Bead creations. Our beads are carefully hand-selected and made into individual modern African jewellery pieces - today’s version of trade across Africa.
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